In this blog we will talk about franchising and summarize the article Franšizing kot način rasti podjetja (Growth of a Company through Franchising), published on 14 May, 2019, on the website mladipodjetnik.si.
Optiprint has been expanding its business with the help of its franchise network since 2012. The article highlights some of the advantages and disadvantages of growing business through the franchise model and the relationship Optiprint has with its franchisees.
Optiprint established the franchise model back in 2009. Tamara Buhin, Franchise Development Manager, says expanding the brand with the franchise model is a logical step, as responsiveness and support are crucial in Optiprint’s business model.
Currently, Optiprint has a franchise model with six franchises covering entire Slovenia. It also has franchise partners abroad, namely in Croatia, Bosnia and Herzegovina, Serbia, Romania, Italy and the Czech Republic.