Could this stable business model open up a whole new business opportunity for you?
We are facing a special situation this year. The COVID virus has brought us to a standstill everywhere. In our private lives as well as in business. On average, companies have been, and continue to be, in decline and face several undeniable business anomalies.
A recent Eurostat survey has predicted a pessimistic overview of the economy: “The outlook for 2020 is expected to worsen due to the coronavirus outbreak, as in March 2020 industry confidence fell dramatically. EURATEX is conducting a survey among European companies: preliminary results indicate that more than half of the companies expect a drop in sales and production by more than 50%. Moreover, almost 9 out of 10 companies face serious constraints on their financial situation and 80% of companies are temporarily laying off workers. 1 in 4 is considering closing down the company.” (Source: Euratex, 2020).
In these unpredictable times, we are all thinking about the correct approach for the smooth recovery of our businesses; what we need to change in our operations, how we can improve them, what we need to do differently to keep our customers, and how we can attract new ones.
At Optiprint, we have initiated an upswing in digitalization. We have invested a lot of time and resources in digital transformation and training. We have activated our social media channels and improved our websites through regular blog posts and SEO optimizations. The close collaboration and network connectivity we have fostered have enabled us to keep our business running. Our business was only affected by superficial scratches. However, one of the main reasons for the insignificant decline is Optiprint’s stable business model.